ILLUSTRATION + EVENT BRANDING
Pink Pages: Mount Auburn Hospital
Integrated marketing support for Mount Auburn Hospital’s Pink Pages Fundraiser. It’s a fun evening of food, readings, and book signings with Alice Hoffman and other featured authors at the A.R.T. Theatre in Harvard Square. It has been running for 20 years, and the proceeds benefit the Hoffman Breast Center. The Hoffman Breast Center provides the full range of screening, detection and treatment modalities for breast cancer patients, delivered with warmth and compassion.
The design objectives were to project a fun and cheerful style that mirrors the feel of the event. The focus for 2020 was to celebrate the 20th anniversary of the fundraiser. The in-person event was postponed due to Covid-19, but we were able to translate the campaign to a 6-part newsletter with exclusive interviews and video content to maintain engagement and continue fundraising.
Deliverables: logo redesign, social graphics, custom mailchimp email templates, postcard, online and print ads for Boston Magazine, and print invitation package
Role: Art Director, Designer, and Production Management
Pink Pages 2019
Custom illustrations and design for a fundraising invitation, promotional emails, direct mail, and social posts.
Cookbook Design and Illustration
Custom illustrations for a fundraising cookbook cover.
All proceeds will benefit The Hoffman Breast Center at Mount Auburn Hospital. Buy one now at: Harvard Book Store
