BRAND DEVELOPMENT + SUPPORT

New England Conservatory

Integrated support for New England Conservatory’s internal and external marketing initiatives, working with and extending upon new brand identity guidelines. Worked to extend and roll out the new branding system to all communication touchpoints for the college, the preparatory school, and continuing education programs.

Deliverables: ad campaigns, social graphics, posters, banners, catalogs, programs, t-shirts, digital campus screens, emails, website content, graphics

TEAM: 12 person marketing team, internal and external stakeholders, multiple production vendors

Role: Creative/Art Director, Designer

New England Conservatory (NEC) an independent, not-for-profit institution, is recognized internationally as a leader among music schools, educating and training musicians of all ages from around the world. NEC cultivates a diverse, dynamic community for students, providing them with performance opportunities and high-caliber training by 225 internationally-esteemed artist-teachers and scholars. It offers unique interdisciplinary programs such as Entrepreneurial Musicianship and Community Performances & Partnerships that empower students to create their own musical opportunities.